Overview
The Master of Marketing from RMIT Online gives you the flexibility to design your own program. It consists of either 12 or 16 courses, depending on prior business qualifications. You’ll begin with five core subjects, including Marketing Management and Consumer Behaviour. From there, you select electives from options such as Marketing Analytics or Advanced Digital Marketing. The program concludes with a capstone course in Strategic Marketing, where you apply what you’ve learned.
Why This Degree is Worth It
The Master of Marketing from RMIT Online is ideal whether you're already in marketing or coming from a different field. No prior marketing experience? Not a problem. The core subjects, like Marketing Management and Consumer Behaviour, give you a solid foundation. For those looking to transition or build on existing skills, the program offers practical tools.
Career prospects after completing this degree are broad and exciting. Graduates land roles such as Marketing Manager, Brand Strategist, or Digital Marketing Director. With electives like Marketing Analytics and Advanced Digital Marketing, you're not just learning theory—you’re gaining skills employers want. RMIT's industry connections are another advantage, providing networking opportunities.
The online format makes it flexible, but it's far from passive. You’ll complete five core subjects, tackle a capstone project, and select electives that match your career goals. The hands-on learning approach ensures you can put your knowledge into action. This degree is built to fit around your life while pushing you to the next level.
Related: Marketing Careers List and Job Types